Lava’s customisable and upgradeable phones could be a gamechanger
Lava is the latest Indian smartphone brand to mark its comeback in India with its new Z series of smartphones. But Lava is taking a slightly different approach. One, it is only focusing on the budget segment, and two it is offering customers the ability to customise and upgrade their device. The latter is truly unique in the smartphone segment. Under its ‘My Z’ and ‘ZUp’ services, Lava is hoping to stand apart from the competition in the specifications driven Indian smartphone market. It also claims the phones are entirely made and designed in India. Lava’s My Z and ZUp plans Lava has launched two new services in the form of the brand’s My Z and ZUp plans. My Z lets users build their own Lava Z-series phone by choosing their own specifications like RAM, internal storage and even the camera setup, though there are fixed options in this mix. This allows customers to pay extra for the specifications they want while not spending on elements which might no...